Content & Personal Brand Executive

About the Role

We are looking for a Content & Personal Brand Executive to manage the end-to-end content creation and social media workflow for a founder/personal brand.

This is a hands-on execution role. You will be responsible for taking content from idea → research → scripting → shoot planning → editing → publishing → analytics.

We are looking for someone who understands social media, has strong short-form video editing skills, can write engaging content, and is capable of independently executing most of the content workflow.

Key Responsibilities

Content Strategy & Research

• Develop monthly content ideas and content calendars.
• Research trending topics, competitors, creators, and industry developments.
• Identify content opportunities, formats, and topics relevant to the target audience.
• Generate 15–20+ content ideas every month.

Content Creation & Video Editing

• Write hooks, scripts, and talking points for short-form content.
• Plan and coordinate founder shoots.
• Edit Instagram Reels and YouTube Shorts with captions, B-roll, music, transitions, and basic animations.
• Repurpose podcasts, events, and long-form videos into engaging short-form content.
• Create basic carousels, thumbnails, and social media creatives using Canva or similar tools.

Publishing & Analytics

• Publish and schedule content across Instagram, LinkedIn, and YouTube.
• Write captions, titles, and descriptions.
• Track reach, views, engagement, watch time, shares, and saves.
• Analyse content performance and suggest improvements.
• Monitor competitors and emerging social media trends.

Expected Output

• Approximately 15–20 content pieces per month.
• Regular Instagram Reels / YouTube Shorts.
• LinkedIn posts and carousels.
• Repurposed content from podcasts, events, and existing footage.
• Content calendar and performance tracking.

What We Are Looking For

• Strong understanding of Instagram Reels and short-form content.
• Good video editing skills.
• Strong writing, scripting, and storytelling ability.
• Understanding of social media trends and content formats.
• Ability to work independently with minimal supervision.
• Familiarity with tools such as CapCut, Premiere Pro, DaVinci Resolve, Canva, and AI tools such as ChatGPT.
• A strong content/video portfolio will be highly preferred.

Freshers and recent graduates with strong practical skills and a good portfolio are encouraged to apply.

For this role, portfolio and practical skills matter more than formal qualifications.