MARKATHON 2026 – India's Biggest Marketing Innovation Challenge

Guidelines:

• Eligibility: Open to college students from across India.
• Team Size: Participants can compete individually or in teams of 2–4 members.
• Inter-College Teams: Students from different colleges are allowed to form a team.
• Inter-Disciplinary Teams: Students from different academic backgrounds and specializations are encouraged to participate.
• Problem Statements: Participants will be provided with real-world marketing challenges/case studies based on brand, growth, digital, consumer, and business problems.
• Rounds: The hackathon will consist of multiple stages, including problem-solving, strategy development, and final presentations.
• Duration: Participants will be given a fixed time to analyze the problem statement, develop their marketing solution, and prepare their final presentation.
• Final Presentation: Shortlisted teams will present their solutions before a panel of industry experts and marketing leaders.

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Rules:

• Each participant/team must register before the specified registration deadline.
• Teams must submit their solutions within the given time limit.
• Solutions must be original and created by the participating team.
• Participants may use research, publicly available data, and marketing/AI tools to develop their solutions, unless specifically restricted in the problem statement.
• Any form of plagiarism, impersonation, or unfair means will result in disqualification.
• Teams must follow the submission format and presentation guidelines provided by the organizers.
• The decision of the jury and organizing committee will be final and binding.
• Participants are expected to maintain professional conduct throughout the hackathon.
• The organizers reserve the right to modify the schedule, format, or rules if required.