Social Media Strategist

Responsibilities:

• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Create monthly and weekly content calendars aligned with brand and marketing goals.
• Plan and manage Reels, posts, carousels, stories, videos, and campaigns.
• Research trending topics, hashtags, formats, sounds, and social media trends.
• Coordinate with designers, video editors, copywriters, and marketing teams to deliver content on time.
• Write or guide captions, hooks, CTAs, and social media copy.
• Monitor social media performance and identify opportunities for growth.
• Track metrics such as reach, engagement, impressions, followers, clicks, leads, and conversions.
• Analyze competitors and identify new content and growth opportunities.
• Develop strategies to improve organic reach and audience engagement.
• Stay updated with Instagram, Facebook, LinkedIn, and YouTube algorithm changes.
• Manage publishing schedules and ensure consistent brand communication.
• Prepare regular social media performance reports with insights and recommendations.
• Collaborate with the performance marketing team for paid social media campaigns when required.

Requirements:

• 2+ years of experience in social media management, social media strategy, or digital marketing.
• Strong understanding of major social media platforms.
• Good knowledge of content strategy and social media trends.
• Strong communication and copywriting skills.
• Ability to understand analytics and derive actionable insights.
• Creative mindset with a strong understanding of branding and storytelling.