Opportunity brief
Other Possible Titles: Employer Branding, Talent Attraction, Candidate Experience, Social Recruiting and Recruiting Operations.
Recruitment Marketing is an exciting new discipline in HR that promotes the value of working for an employer in order to recruit talent. Recruitment Marketers bring modern marketing strategies to the recruiting process to give employers a competitive edge in finding and attracting quality candidates through search, social, mobile and email.
- Employer Branding: Build and share the company's culture, values, and work life through clear stories and posts.
- Careers Page Management: Update and design the company careers site with engaging videos, photos, and employee stories.
- Campaign Execution: Plan social media, email, and digital ads to reach active and passive job seekers.
- Event Coordination: Organize and host job fairs, open houses, and career events.
- Data Tracking: Use tools like Google Analytics to measure campaign success, click rates, and visitor traffic