About the role
HighLevel is hiring for the role of Performance Marketing Apprentice!
Responsibilities of the apprentice :
- Support the Performance Marketing team with basic campaign reporting and day-to-day analysis.
- Assist in preparing daily, weekly and monthly performance reports across paid marketing channels.
- Work with Excel and Google Sheets to organize, clean, analyze and present campaign data.
- Track basic marketing metrics such as spend, impressions, clicks, leads, conversions, CPA, CPC, CTR and conversion rates.
- Help maintain marketing dashboards, reporting sheets and campaign trackers.
- Assist with campaign QA before and after launch, including checking links, landing pages, UTMs, creatives and campaign settings.
- Support campaign setup and monitoring across platforms such as Google Ads, Meta Ads, Microsoft Ads and other digital advertising channels.
- Help identify basic performance trends, changes and anomalies within campaign data.
- Assist with UTM creation, campaign naming conventions and tracking documentation.
- Support basic keyword, audience, competitor and market research.
- Help organize campaign assets, creative files, landing page links and tracking information.
- Assist with reviewing search terms, placements, audiences and other campaign-level reports under guidance from the Performance Marketing team.
- Support documentation of campaign changes, tests, learnings and optimization activities.
- Provide clear status updates on assigned tasks, blockers and questions.
- Work with cross-functional teams including Creative, Analytics, Web and Marketing Operations when required.
- Use ChatGPT and other AI tools to support research, reporting, documentation, campaign ideation and workflow efficiency.
- Learn HighLevel's marketing ecosystem, paid advertising strategy and internal reporting processes.
- Other duties may be assigned.
Requirements
- Currently pursuing or recently completed coursework in Marketing, Business, Communications, Analytics, Finance, Economics, Computer Science or a related field.
- Interest in performance marketing, digital advertising, marketing analytics or growth marketing.
- Basic understanding of digital marketing concepts and the customer acquisition funnel.
- Basic knowledge of Microsoft Excel and/or Google Sheets is required.
- Familiarity with spreadsheet formulas, pivot tables, reporting or data visualization is a plus.
- Exposure to Google Ads, Meta Ads, Microsoft Ads, Google Analytics or similar marketing platforms is a plus, but not required.
- Experience using AI tools such as ChatGPT for research, analysis, reporting, documentation or workflow creation is preferred.
- Strong attention to detail and willingness to carefully review work before sharing or launching.
- Must be a go-getter, not afraid to ask questions and willing to take accountability.
- Must be a quick learner and willing to take on challenging tasks.
- Initiative to find the resources needed to be successful in the role.
- Excellent verbal and written communication skills.
- Strong collaboration, time-management and prioritization skills.
- Ability to manage multiple tasks at once and communicate priorities clearly.
- Curiosity around paid media, analytics, AI, reporting and how technology supports marketing growth.