Field Sales Executive

Roles & Responsibilities

• Develop and manage a network of dealers, distributors, retailers, contractors, painters and builders across the assigned territory.
• Generate new business and expand Cowlor Paints' presence across Palghar and surrounding markets.
• Achieve monthly sales targets and ensure consistent growth in the assigned territory.
• Regularly visit dealers, retailers, contractors and project sites to generate orders and build relationships.
• Identify new dealers/distributors and convert potential leads into active customers.
• Take regular orders, follow up on pending payments and coordinate with the internal team for timely dispatches.
• Promote Cowlor Paints' products and communicate their key benefits, applications and differentiators to customers.
• Track competitor products, pricing, schemes, market activity and customer feedback.
• Maintain strong relationships with existing channel partners and ensure repeat business.
• Work closely with painters, contractors, architects and builders to create product awareness and generate product recommendations.
• Submit daily/weekly field visit and sales reports through the company's reporting system.
• Maintain an updated database of customers, prospects, orders, collections and market leads.
• Participate in dealer meets, product demonstrations and other sales/marketing activities when required.
• Work independently in the field while maintaining regular communication with the management team.

Requirements

• 2–5 years of relevant sales experience in the Paints industry is preferred/required.
• Experience with paint dealers, distributors, retailers, contractors and painters will be an advantage.
• Strong understanding of the local Palghar/Maharashtra paint and construction market.
• Proven ability to achieve monthly sales targets.
• Good communication, negotiation and relationship-building skills.
• Should be comfortable with extensive field travel within the assigned territory.
• Must be self-motivated and capable of working independently without requiring daily supervision.
• Should be comfortable using WhatsApp, Google Sheets/Excel and mobile-based reporting systems.
• Two-wheeler and a valid driving licence are preferred/required.
• Knowledge of local languages such as Marathi and Hindi will be an advantage.