Opportunity brief

Business Model Teardown Challenge

Decode. Disrupt. Rebuild.

About the Competition

What if you could take apart the business model of a billion-dollar company, identify what makes it successful, find where it can break, and then rebuild it for the future?

Business Model Teardown Challenge is an entrepreneurship and strategy competition designed to test how well you understand the businesses shaping today's economy.

From Zomato and Blinkit to CRED, Nykaa, boAt and Meesho, participants will go beyond simply studying successful companies.

You will tear down their business models, identify opportunities and vulnerabilities, and create a better way forward.

This is not just a case competition.

It is a test of how you think like an entrepreneur.

The Challenge

Every successful company has a business model.

But every business model has a weakness.

Your mission is to:

DECODE → TEAR DOWN → IDENTIFY → REBUILD → DEFEND

Understand how the business works. Find the crack in the model. Identify an opportunity. Build a better business model. Defend your idea against the jury.

Who Can Participate?

Open to undergraduate and postgraduate students.
Students from any academic discipline or specialization can participate.
Participants can register individually or as a team.
No prior entrepreneurship experience is required.

Team Size

1–3 members per team

Competition Structure

The competition consists of 3 rounds, and every round is an elimination round.

Only the teams that clear one round will move to the next.

Round 1 — the Entrepreneurial Iq

Online Quiz | Elimination Round

Think fast. Think commercially.

The first round will test your understanding of entrepreneurship, business models, startups, strategy, marketing, finance and the business ecosystem.

Topics may include:

Entrepreneurship & startups
Business models
Revenue models
Unit economics
Marketing & GTM
Startup funding
Business strategy
Famous startups & companies
Innovation
Current business trends

Format: Online Quiz

Mode: Online

Questions: 25 MCQ-based Questions

Time: 10 Minutes

Nature: Elimination

Only the top-performing participants/teams will qualify for Round 2.

Round 2 — Tear It Down

Business Model Analysis & Submission | Elimination Round
This is where the real teardown begins.
Shortlisted teams will be provided with a company/business model to analyse.
Your task is to go beyond describing the company.
You need to understand why the business works, where it struggles and how you would rebuild it.

Your analysis should cover:

Understand the Business
Who is the customer?
What problem does the company solve?
What is its value proposition?
How does it acquire customers?
How does it make money?
Break Down the Economics
Revenue streams
Cost structure
Customer acquisition
Unit economics
Profitability
Scalability
Identify the Crack

Find one major weakness, risk or untapped opportunity in the existing business model.

Ask yourself:

"Where can this business model become vulnerable?"

4. Rebuild the Model

Now think like the founder.

Propose a redesigned business model that can improve the company's:

Revenue
Profitability
Customer acquisition
Retention
Scalability
Competitive advantage
Defend Your Idea

Your solution should not only be innovative.

It should be realistic, commercially viable and scalable.

Submission Format

One Slide Submission
PDF format
Original work only
Clear assumptions and supporting data should be mentioned
Submission must be made through the Unstop platform within the specified deadline

Nature: Elimination Round

Only shortlisted teams will qualify for the final round.

Round 3 — the Founder's Room

Online Presentation | Final Elimination Round
You've torn down the business.
You've rebuilt it.
Now convince the jury that your version is better.
Shortlisted teams will present their Business Model Teardown to a panel of judges.

Presentation Structure

5 Minutes — Presentation

Present:

Existing business model
Key insight
Major weakness/opportunity
Your redesigned model
Why it will work
Expected impact

Followed by:

3 Minutes — Jury Q&A

The jury may challenge your:

Assumptions
Business model
Market opportunity
Revenue model
Scalability
Feasibility
Competitive advantage

Think on your feet. Defend your business.

Judging Criteria

Participants will be evaluated on:

Criteria

Weightage

Understanding of Existing Business Model

15%

Depth of Analysis

20%

Identification of Key Opportunity/Problem

20%

Innovation of Proposed Model

20%

Feasibility & Commercial Viability

15%

Scalability & Competitive Advantage

10%

Total

100%

For the final presentation, additional consideration will be given to:

Storytelling
Presentation quality
Clarity of thought
Response to jury questions
Ability to defend assumptions

Rules & Regulations

Each team can have a maximum of 3 members.
Participants must complete registration before the specified deadline.
Every round is an elimination round.
Only shortlisted teams from each round will progress further.
All submissions must be original and created by the participating team.
Plagiarism or submission of previously published work may result in immediate disqualification.
Participants must adhere to the specified submission format and deadlines.
Late submissions may not be considered.
The decision of the organizing committee and jury will be final and binding.
The organizers reserve the right to modify the competition schedule, format or rules if required.
Participants are expected to maintain professional conduct throughout the competition.
Any attempt to manipulate, impersonate or unfairly influence the competition process may result in disqualification.