Opportunity brief
About
- MECCA, the Marketing Club of GIM, is one of the institute's pioneering clubs, with a legacy spanning over 25 years. The team comprises 10 Senior Core Committee members and 13 Junior Core Committee members.
- MECCA organises flagship events such as Chrysalis, Sale-Away, NEXUS, and PRACHAAR, fostering marketing acumen, creative thinking, and industry engagement. The club also authors ITYUKTA, a comprehensive guide to marketing fundamentals for GIM students.
Competition Overview
- MECCA, in collaboration with AAROHAN, the Leadership Interaction Club of GIM, organises the ninth edition of Chrysalis, the National Case Study Competition.
- Themed METANOIA – Convention to Reinvention, the competition challenges participants to rethink conventional approaches and develop innovative solutions to contemporary business challenges.