Opportunity brief
We are looking for a proactive Digital Marketing Executive who can independently handle end-to-end digital marketing activities and contribute to brand growth, lead generation, and online visibility.
Key Responsibilities:
- Plan, execute, monitor, and optimize Google Ads campaigns.
- Manage Meta Ads across Facebook and Instagram with a focus on leads, conversions, and ROI.
- Handle day-to-day social media management, including content planning, posting, engagement, and performance tracking.
- Monitor campaign performance and continuously optimize CPC, CPL, CTR, conversions, and ROAS.
- Support brand building and digital branding initiatives across online platforms.
- Coordinate with designers/content teams for ad creatives, social media content, and campaign requirements.
- Work on basic SEO, website traffic improvement, remarketing, audience targeting, and competitor analysis.
- Prepare regular campaign and social media performance reports using tools such as Google Analytics and Meta Ads Manager.
Candidate Requirements:
- 1–2 years of hands-on experience in digital marketing.
- Practical knowledge of Google Ads, Meta Ads, social media marketing, and campaign optimization.
- Good understanding of branding, audience targeting, lead generation, and digital marketing funnels.
- Ability to analyze campaign data and make optimization decisions independently.
- Good communication, creativity, and problem-solving skills.
- Should be comfortable handling end-to-end digital marketing activities with ownership and accountability.
- Preferred: Candidates with experience in education, edtech, lead generation, startups, or service-based businesses.