Opportunity brief
Dr Reddy's Laboratories Limited is hiring for the role of Brand Manager!
Responsibilities of the Candidate:
- You will be responsible for developing detailed marketing strategies: Establish market share and prescription objectives, build brand plans, and formulate omnichannel product promotion strategies tailored to target audiences.
- You will be responsible for leading product promotions: Plan and execute promotional activities, manage marketing campaigns, and collaborate with creative agencies to enhance product visibility and awareness.
- You will be responsible for monitoring performance and campaign effectiveness: Conduct root cause analysis for non-compliance with KPIs, collect feedback, and make adjustments to promotional strategies to meet customer needs.
- You will be responsible for collaborating with Key Opinion Leaders (KOLs): Build strong relationships with KOLs, plan scientific events, share brand insights, and ensure effective communication of brand values.
- You will be responsible for ensuring compliance: Oversee marketing activities to ensure adherence to organizational policies and regional regulations while optimizing processes.
- You will be responsible for leveraging digital tools and insights: Apply digital marketing strategies such as SEO, e-commerce platforms, and social media campaigns to impact the consumer funnel and convert indicators into sales.
- You will be responsible for market analysis and competitive evaluation: Analyze customer needs, competitor activities, and market trends to forecast opportunities and refine marketing strategies.
- You will be responsible for training and development: Provide training materials and workshops for sales teams, enhance marketing knowledge, and ensure alignment with brand strategies.
Requirements:
- Post-graduation in Sales/Marketing.
- Graduation in Science preferred.
- 1 to 3 years of overall experience.
- Market Access Strategy.
- Customer Value Propositions.
- Regulatory Requirements.
- Product Marketing.
- Brand Strategy.
- Brand Architecture.
- Brand Representation.
- Business Acumen.
- Data Analysis.
- Market Intelligence.
- Storytelling.
- Visionary Execution: Designs bold digital strategies and translates them into measurable, cross-channel impact across diverse brands.
- Collaborative Drive: Builds trusted partnerships with vendors, agencies, and internal teams while fostering a high-performance culture.
- Performance Mindset: Continuously evaluates planning, reporting, and hospital engagement outcomes, driving agile improvements.