Opportunity brief
About the Company
Divergent Classes is India's digital-first design entrance prep platform, founded in 2021 by Devansh Goel. We train aspirants for UCEED, CEED, NID (DAT Prelims & Mains), NIFT, and NID PG through a fully remote, interactive ecosystem that has grown to 10,000+ students nationwide.
Our edge is topper-led teaching: mentors and top rankers from IIT Bombay and NID Ahmedabad design our test material and personally review student sketches. We run an All-India mock series with detailed analytics and a live leaderboard, and keep batches deliberately small so every student gets direct critique and growth tracking. Beyond written exams, we prepare students for the NIFT Situation Test, studio tests, portfolio curation, and panel interviews.
We're building the most trusted name in design entrance prep, and our team gets to shape how thousands of creative students reach their dream institutions.
Responsibilities
- Plan and maintain a monthly Instagram content calendar (reels, carousels, stories, posts).
- Write compelling hooks, captions, and CTAs in a student-centric, conversational tone.
- Shoot/edit or coordinate short-form reels; basic editing in CapCut, Canva, or similar.
- Stay updated on trends, audios, and formats, and quickly adapt them to our brand.
- Grow engagement through replies, DMs, comment moderation, and community building.
- Run and monitor campaigns related to admissions, launches, and events.
- Coordinate with faculty and designers for shoots and creative assets.
- Report weekly on reach, saves, shares, follower growth, and top-performing content.
- Conduct competitor and benchmark tracking within the edtech space.
Requirements
- Currently in 2nd year, pre-final year, or final year of college, or a recent graduate.
- Female candidates preferred.
- Minimum 1 prior social media internship, with hands-on Instagram account experience.
- Comfortable with Instagram Insights, Canva, and short-form video editing.
- Strong written English and Hindi, quick turnaround, ownership mindset.
- Delhi University students preferred, with priority for candidates from Delhi colleges.
Nice to have
- Own portfolio, page, or handles you've grown.
- Basic design sense, thumbnail and carousel skills.
- Familiarity with Meta Ads or influencer outreach.
Commitment & compensation
- Remote, 3-5 hours daily, flexible timings with fixed daily deliverables.
- Letter of Recommendation + Internship Certificate on successful completion.
- High performers considered for extension or a paid part-time role.