Opportunity brief

Responsibilities of the Candidate:

Develop and execute comprehensive digital marketing strategies aligned with business objectives.
Oversee and manage all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
Lead and mentor the digital marketing team, fostering a collaborative and high-performing environment.
Manage and optimize website performance, ensuring a seamless user experience and driving conversions.
Develop and implement effective social media strategies, including content creation, advertising, and community engagement.
Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement.
Stay abreast of the latest digital marketing trends, tools, and best practices to maintain a competitive edge.
Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
Collaborate with cross-functional teams, including sales, product development, and creative, to ensure integrated marketing efforts.
Drive content personalization initiatives to enhance customer engagement and loyalty.

Requirements:

- Experienced candidate with 1-3 years of experience

Proven expertise in utilising SEO Tools for driving organic traffic and improving search engine rankings.
Demonstrated ability in Content Personalisation to create tailored user experiences and increase engagement.
Extensive experience in Social Media Marketing (SMM), including strategy development and execution.
Strong capabilities in Website Performance Optimisation and troubleshooting to ensure a smooth user journey.
Proficiency in various Technical Skills relevant to digital marketing operations.
Excellent Content Writing skills for creating compelling and engaging marketing materials.
Experience in Social Media Content Creation and Social Media Advertising (Facebook Ads).
Experienced in Google AdWords, Analytics & Meta Ads
Strategic thinking and execution in developing and implementing Social Media Strategy.