Opportunity brief
Job Purpose
To drive the growth and market penetration of new and focus products through field trials, demonstrations, farmer outreach, technical training, influencer marketing and strategic collaborations. The role will focus on generating field-level product validation, strengthening farmer engagement, developing technical recommendations and supporting product commercialization across the assigned regions.
Key Responsibilities and Deliverables
Field Trials – New Products and Vendor-Sourced Products
- Plan and execute 25 field trials across common regions, covering Sulphur variants, Insta Plus, Nutri-Booster, vendor-sourced products and other need-based products.
- Monitor trial progress periodically, collect field data and evaluate product performance.
- Analyse trial results and prepare technical reports, recommendations and insights to support product commercialization.
- Coordinate with internal teams and external vendors for trial planning, execution and assessment.
Product Demonstrations and Field Days
- Plan and monitor 500 demonstrations of Super Six products across common regions.
- Coordinate demonstration boards and guide field teams to ensure standardized and effective execution.
- Conduct field days and collect farmer feedback, quantitative data, observations and product performance results.
- Track demonstration effectiveness and recommend improvements to enhance product adoption.
New Product Launches and Technical Support
- Conduct 10 technical training programmes for field teams in South 1 on newly launched products.
- Develop technical content, including product concept notes, presentations, key USPs and product literature.
- Ensure availability of relevant technical communication materials in Telugu.
- Provide ongoing technical support to field teams for effective product positioning and farmer-level communication.
Field Agronomy and Farmer Outreach
- Support achievement of six lakh farmer connections through one-to-one and below-the-line (BTL) activities.
- Participate in seven crop seminars and three channel partner meetings.
- Undertake 50 days of market visits across common regions.
- Coordinate with Fertilisers business teams to strengthen farmer outreach and promote SND products.
- Gather field insights on crop needs, farmer preferences and emerging market opportunities.
Influencer Marketing and HNI Farmer Engagement
- Support the planning, execution and publication of five influencer-led videos across key crops and regions.
- Coordinate video shoots, technical messaging and product promotion with relevant stakeholders.
- Collaborate with the CRM team to establish and strengthen the HNI Farmer Club, targeting 500 farmers.
- Leverage farmer influencers and high-value farmer networks to improve product awareness, credibility and market reach.
Krishi Samvad – Digital Farmer Education
- Plan and execute 50 digital training programmes in South 1 focused on new and priority products.
- Drive farmer outreach through the programmes, targeting 10,000 farmer connections.
- Coordinate with the CRM team to conduct impact assessments and effectiveness surveys covering 500 members.
- Analyse programme feedback and recommend improvements to increase engagement and product awareness.
Growth of New and Super Six Products
- Plan and monitor 100 demonstrations of newly launched products across common regions.
- Develop Strategic Business Zone (SBZ) maps for South 1, South 2, Common Maharashtra and East, supported by 6,000 SBZ tests.
- Develop crop-wise strategies for five new products across 10 crops.
- Identify and develop opportunities for new and focus products across three markets and three crops in common regions.
- Use field observations and market intelligence to improve product positioning and strengthen market presence.
Liaisoning, Coordination and Strategic Collaborations
- Streamline and support implementation of the liquidation dashboard across common regions.
- Coordinate with vendors for execution of field trials, including necessary Non-Disclosure Agreements (NDAs) and associated documentation.
- Establish and strengthen relationships with five Krishi Vigyan Kendras (KVKs) and 10 Farmer Producer Organisations (FPOs).
- Collaborate with KVKs and FPOs to promote new and focus SND products and expand farmer outreach.
- Coordinate with internal business teams, vendors, CRM and field personnel to ensure timely execution of technical marketing initiatives.