Opportunity brief
Experience
1+ years in demand generation, digital marketing, or B2B marketing (preferably in cloud, SaaS, or IT services) ---
Role Summary
The Demand Generation Executive will own and execute multi-channel marketing campaigns, drive qualified lead generation, support sales pipeline growth, and optimize campaign performance for CloudThat's consulting solutions.
Key Responsibilities
- Identify, research, and mine data on suitable prospects using online databases, social platforms (LinkedIn, business directories), and professional networks.
- Build and maintain high-quality target lists for the cloud solutions.
- Conduct outbound tele calling to prospects for solution qualification, appointment setting, and pitch delivery.
- Engage prospects, understand their pain points, and record actionable intelligence for sales teams.
- Track daily activities (calls made, conversations, appointments set) and update CRM with prospect information.
- Collaborate closely with sales, marketing, and practice teams to refine targeting and messaging.
- Ensure KPI attainment around call volumes, meetings booked, and lead quality.
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Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, IT, or a related discipline.
- 1+ years in demand generation, digital marketing, or cloud/IT marketing roles.
- Experience with digital advertising platforms (LinkedIn, Google Ads) and email/marketing automation tools (HubSpot, Salesforce, Marketo).
- Strong analytical, written, and verbal communication skills.
- Basic understanding of cloud technology landscape and enterprise IT buyer personas.
- Experience producing reports and ROI analysis.