Opportunity brief
ClgKart is hiring for Co-Founder & Growth / Marketing Lead
About ClgKart
ClgKart is an early-stage ecosystem platform designed to revolutionize the college student experience. We serve as the ultimate digital companion where students connect, access courses, organize campus events, share academic resources, and buy/sell peer-to-peer (C2C) study materials.
We are building a lean, agile founding team focused on scaling across Indian universities. As a founding partner, you won't just run campaigns—you will shape the vision, user adoption, and trajectory of ClgKart from the ground up.
Key Responsibilities
- Go-To-Market & Growth: Build and execute data-driven user acquisition and retention strategies to expand our campus footprint.
- Brand & Community Strategy: Direct digital marketing, social presence, content pipelines, and Answer Engine Optimization (AEO/SEO) to position ClgKart as a household name among students.
- Campus & Ecosystem Partnerships: Establish strategic relationships with student organizations, campus ambassadors, university networks, and academic creators.
- Product-Growth Alignment: Work closely with technical co-founders to feed user insights, conversion data, and behavioral feedback directly into the product roadmap.
- Performance Analytics: Track and optimize core growth metrics—User Acquisition Cost (CAC), Lifetime Value (LTV), viral coefficient, and active daily/monthly retention (DAU/MAU).
- Strategic Leadership: Participate directly in equity decisions, fundraising pitches, operational scaling, and long-term business strategy.
Requirements
- Co-Founder Ownership Mindset: You treat the platform as your own, willing to share both risks and equity upside.
- Proven Growth / Marketing Background: Hands-on experience scaling digital products, communities, or tech platforms (prior startup experience is a major plus).
- Gen-Z & Campus Market Mastery: Deep understanding of current college trends, student behaviors, and native social marketing channels.
- Analytical & Creative Dual-Threat: Able to write compelling brand narratives while tracking funnel analytics and channel attribution.
- High Autonomy: Self-driven leader who operates effectively in a fast-paced, remote environment.
What We Offer
- Founding Equity / Profit Share: Meaningful equity ownership stake tied to performance and milestone achievements.
- Leadership & Autonomy: Total creative ownership over all marketing, brand, and growth functions.
- High-Impact Opportunity: A direct role in scaling an ecosystem that changes how millions of students navigate college life.