Opportunity brief
CATKing Educare is hiring for the role of Product Management MLP!
Responsibilities of the Candidate:
- E2E Product Launch: Ideate > Build > GTM Strategy > Launch > Measure.
- Apply the Design Thinking framework in building products (post training with a Design Coach during the MLP).
- Conduct market research, gather customer feedback, and analyze data to identify product improvements and new features.
- Prioritize features, and create user stories and acceptance criteria for the development team, for an audience of 5 Lakh customers.
- Coordinate with the development team during the product build process, ensuring timely delivery of high-quality products.
- Plan and execute go-to-market strategies, including positioning, messaging, and launch activities.
- Monitor product performance metrics and make data-driven decisions to optimize the product.
- Implement AI to capture the voice of the customer, post Go Live of the product.
- Develop end-to-end product enhancement strategies using upcoming technologies such as Artificial Intelligence and Machine Learning to build automated dashboards for customers.
- Understand the markets, technologies, competitors and customers to develop and deliver product releases with UI/UX and student-friendly usability mapping that increases customer satisfaction and drives growth and profitability.
- Work with Marketing, Content Management and Technology Management to ensure project deliverables are met from all stakeholders' perspective.
- Know every competitive product inside out in the MBA Exams space, in India and globally.
- Work directly with customers (via Sales) on new product definitions (features and benefits).
- Develop and communicate business plans internally for new product proposals.
- Provide pricing recommendations for new and existing products.
- Work collaboratively with Marketing and Technology team management to adjust priorities and clarify features with respect to customers' needs and product team analysis.
- Work with Marketing, Operations, Product, Sales and Support to improve customer satisfaction (CSAT scores).
- Once Company executive management has approved a product development and marketing plan, design and execute the communication plan and risk mitigation plan.
- Research and user test prototypes to maximize user satisfaction and performance.
- Interact regularly with Sales and customers, often at a technical level, to ensure consumer needs are met.
Requirements:
- Proficiency in tools like ChatGPT, Notion AI, Zapier, Make, and Google Workspace.
- Strong understanding of prompt design, automation logic, and dashboard reporting structures.
- Skill(s) Required
- Market Analysis: Ability to assess and interpret market trends to find business opportunities.
- Leadership & Communication: Strong leadership qualities with excellent spoken communication.
- Strategic Thinking: Capability to create and implement effective marketing strategies.
- Problem-Solving: Effective in resolving challenges that arise in sales or client relations.
- 1-2 years of experience in a product management role, preferably in the EdTech or test preparation industry.
- Strong analytical and problem-solving skills.
- Excellent communication and stakeholder management abilities.
- Proficiency in product management tools and methodologies.
- Passion for building innovative and user-centric products.
- You should be smart and should be able to get things done. Period. That's the number one priority.
- An understanding of, and passion to work in, an Ed-Tech startup.
- Ability to react quickly to situations.
- Self-starters who can initiate and run projects end-to-end on their own.
- Proven ability to thrive in an ambiguous environment and changing market conditions.
- Passionate about marketing and constant learners who are always in sight of the changing marketing landscape.
- Set the highest standards for themselves and their agencies/other partners.