Opportunity brief
About the Company BTW Visa Services Pvt. Ltd. is looking for a proactive Digital Marketing Intern to join their team in Pune. This is an excellent opportunity for a fresher to gain hands-on experience in the dynamic world of digital marketing within the travel and visa services industry. Responsibilities Create and execute comprehensive digital marketing plans to drive brand awareness, engagement, and lead generation. Develop high-quality and engaging content for digital channels, including blog posts, articles, newsletters, social media posts, and videos. Optimize website content and structure for search engines and manage off-page SEO activities (link building, directory submissions, content promotion) to improve visibility and drive traffic. Manage paid search campaigns (SEM) to improve visibility and drive traffic. Design and implement email marketing campaigns, including newsletters, promotional offers, and automated email sequences. Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, and make data-driven recommendations for improvement. Requirements Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, SEO tools, social media management tools). Strong understanding of current digital marketing trends and best practices. Excellent written and verbal communication skills. Creative thinking and problem-solving abilities. Ability to analyze data and draw actionable insights. Strong project management skills and attention to detail.