Opportunity brief
About Boatigo
- Boatigo is an emerging digital marketplace for water tourism and adventure experiences. We connect travelers with boating, cruises, rafting, kayaking, adventure sports, and unique experiences across India.
- We are building an experience-first travel platform that makes discovering and booking unique experiences simple and accessible. We use digital marketing, data, and creative campaigns to reach new customers and grow our marketplace.
Role Overview
We are looking for a data-driven and results-oriented Performance Marketing Intern to help plan, execute, and optimize digital advertising campaigns.
You will work closely with the marketing team to support paid advertising, audience research, campaign analysis, conversion optimization, and customer acquisition. This role is ideal for someone interested in understanding how marketing campaigns generate measurable business results.
Key Responsibilities
- Assist in planning and executing paid marketing campaigns across digital platforms.
- Support campaign management on Meta Ads (Facebook and Instagram) and Google Ads.
- Conduct audience research and identify relevant customer segments.
- Assist with ad copywriting, creative testing, and campaign planning.
- Analyze campaign metrics such as CTR, CPC, CPM, CPA, ROAS, and conversion rates.
- Monitor campaign performance and identify opportunities for optimization.
- Conduct competitor research and analyze advertising strategies.
- Coordinate with designers, video editors, and content writers to develop ad creatives.
- Assist with landing page optimization and conversion rate improvement.
- Track leads, website traffic, bookings, and customer acquisition performance.
- Prepare campaign reports using spreadsheets and analytics tools.
- Experiment with different creatives, audiences, and messaging to improve results.
Requirements
- Basic understanding of digital marketing and performance advertising.
- Familiarity with Meta Ads Manager or Google Ads is preferred.
- Basic knowledge of marketing funnels, audience targeting, and conversion tracking.
- Understanding of metrics such as CTR, CPC, CPM, CPA, and ROAS.
- Good analytical and problem-solving skills.
- Familiarity with Excel or Google Sheets.
- Strong research, communication, and organizational skills.
- Willingness to learn, experiment, and work with campaign data.
- Ability to work independently in a remote startup environment.
Good to Have
- Experience running Meta Ads or Google Ads campaigns.
- Knowledge of Google Analytics 4 (GA4) and Google Tag Manager.
- Familiarity with Meta Pixel and conversion tracking.
- Basic understanding of A/B testing and landing page optimization.
- Experience with lead generation or e-commerce campaigns.
- Familiarity with AI tools for marketing research and reporting.
- Previous marketing projects, certifications, or campaign case studies.
What You'll Gain
- Hands-on experience with real-world performance marketing campaigns.
- Exposure to paid advertising, campaign optimization, and customer acquisition.
- Practical understanding of marketing analytics and conversion funnels.
- Opportunity to collaborate with the founding and marketing team.
- Experience working with real campaign data and business objectives.
- Opportunity to build a portfolio of marketing projects and campaign analyses.
- Certificate of Completion upon successful internship completion.
- Letter of Recommendation based on performance.
- Opportunity for future collaboration based on performance and company requirements.
Who We're Looking For
We're looking for someone who wants to understand what makes marketing campaigns profitable, not just how to run advertisements.
If you're curious about paid advertising, enjoy analyzing data, testing creative ideas, and finding ways to improve conversions, we'd love to have you join Boatigo.
Join Boatigo and help us turn marketing campaigns into measurable growth.