Opportunity brief
Job Overview:
We are seeking a creative and detail-oriented Marketing executive who is passionate about brand building, audience engagement, and strategic outreach. This Job offers a hands-on opportunity to contribute to event promotions, online & offline marketing efforts, and campaign planning while learning the ropes of experiential marketing in the event industry.
Responsibilities of the Candidate:
- Assist in planning and executing offline and online marketing campaigns.
- Develop content for social media, promotional materials, emailers, and blogs.
- Conduct research on market trends, competitors, and target audiences.
- Support marketing outreach for events, including campus tie-ups, collaborations, and local promotion.
- Help in ideating and executing BTL (Below The Line) marketing strategies.
- Collaborate with the content, social media, and design teams to align campaign messaging.
- Monitor and report on campaign performance and suggest improvements.
- Explore and identify traditional marketing opportunities such as newspaper ads, posters, or stalls.
- Assist in creating client pitches, sponsorship decks, and event brochures.
Requirements:
- Pursuing a degree in Marketing, Media, Communications, or Business Management.
- Excellent verbal and written communication skills.
- Strong understanding of basic marketing principles and consumer behavior.
- Creative thinker with strong organizational and research abilities.
- Basic knowledge of Canva, Excel, PowerPoint, or any content creation tools is a plus.
- Ability to multitask and work independently in a fast-paced environment.
- Should be proactive, enthusiastic, and a team player.
Perks: Travel and Meal allowance, Official recognition, LinkedIn shoutouts, mentorship, performance rewards, innovation opportunities, industry exposure, exclusive event access, and fun team activities.