Opportunity brief
Job Description:
Beacon Minds is offering an exciting internship opportunity for a talented and motivated individual to join our dynamic team. As a digital intern, you will have the opportunity to gain hands-on experience in various aspects of digital marketing, including LinkedIn marketing, SEO, Google Ads, Amazon Marketing, WhatsApp Marketing, Website Development, Social Media, Email Marketing and graphic designing.
SEO (Search Engine Optimization):
- Conduct keyword research, optimize website content, meta tags, and URLs for search engines.
- Stay up-to-date with SEO best practices and industry trends to ensure the website remains search engine friendly.
LinkedIn Marketing:
- Assist in the development and execution of LinkedIn marketing campaigns.
- Create engaging and compelling content for LinkedIn posts, articles, and advertisements.
Email Marketing:
- Collaborate with the marketing team to develop and execute email marketing campaigns.
- Assist in conducting A/B tests to optimize campaign effectiveness.
- Track and analyze email campaign metrics, including open rates, click-through rates, and conversions.
Performance Marketing:
- Assist the team in taking paid campaigns live on Meta, Google and Amazon Channels.
- Analyse competition and formulate a communication strategy.
- Analyse the data on the important KPIs and make corrective measures.
WhatsApp Marketing:
- Learn WhatsApp automation and close the customer journey.
- Learn no code analysis on how to drive customer engagement.
Social Media Content:
- Brainstorm with the team on building social media content strategy.
- Be responsible for driving engagement and customers for brands.