Opportunity brief

About Beacon Indica

Beacon Indica is a startup venture platform building the next generation of student founders through Beacon Studios, Genesis, founder communities, events, and venture-building programs.
We are expanding across college campuses and are looking for a Growth Marketing Intern who can help us build and scale our campus network.

The Role:

This is a growth + execution role focused on taking Beacon Indica to more college campuses.
You will work directly on campus expansion, lead generation, student acquisition, and building a network of Campus Representatives across colleges.
You will not just be creating marketing plans. You will be expected to execute, talk to people, generate leads, build relationships and drive numbers.

Identify colleges and universities across India that could be potential Beacon Indica partner campuses.
Research and build databases of colleges, student communities, societies, E-Cells and relevant decision-makers.
Reach out to colleges and student communities for potential collaborations.
Develop and execute campus acquisition strategies.
Track the entire campus pipeline from prospecting to onboarding.

Build and manage a network of Campus Representatives across colleges.
Source candidates through LinkedIn, Instagram, student communities, referrals and college networks.
Conduct initial screening and interviews.
Onboard and train Campus Representatives.
Set targets and track their performance.
Build systems to continuously recruit Campus Representatives at scale.

Generate qualified student leads for Beacon Indica's programs and events.
Execute outbound campaigns through calls, WhatsApp, email, LinkedIn and other channels.
Build relationships with student communities, societies, clubs and campus leaders.
Create referral and campus acquisition strategies.
Track leads, conversions and acquisition costs.

Test new channels and strategies for acquiring students and campuses.
Identify what works and scale successful campaigns.
Analyse conversion data and continuously improve the growth funnel.
Come up with creative ways to create demand and FOMO around Beacon Indica programs.

Maintain daily and weekly growth trackers.
Track metrics including campuses contacted, campuses onboarded, representatives hired, leads generated and conversions.
Share weekly growth reports with the team.
Take ownership of assigned growth targets.

Strong communication and convincing skills.
Comfortable making calls, sending messages and reaching out to people you don't know.
High ownership and execution mindset.
Comfortable working with targets and numbers.
Ability to build relationships with students and college communities.
Strong research and lead-generation skills.
Proactive, energetic and willing to experiment.
Interest in startups, entrepreneurship, marketing and growth.
Comfortable working 5 days a week from our Noida office.

Previous experience in sales, growth, marketing, business development or community building.
Experience working with college societies, E-Cells or student communities.
Experience with CRM, Google Sheets or lead-generation tools.
Previous startup experience.
Strong LinkedIn networking skills.

Hands-on experience building a pan-India campus network from the ground up.
Direct exposure to founders, students, universities and startup ecosystems.
Experience across growth, sales, marketing, business development and community building.
Ownership of real growth targets rather than just supporting marketing activities.
Opportunity to build and manage a large Campus Representative network.
Potential for a long-term role at Beacon Indica based on performance.

Who Should Apply?

This role is for someone who likes getting things done.
If you enjoy talking to people, convincing them, building networks, chasing targets and figuring out how to get from 0 to 1, you will fit well here.
You should be comfortable hearing "no", trying again, and finding a better way to get the result.
This is a high-execution role for someone who wants to learn growth by actually doing it.