Opportunity brief
Backdrop Source is hiring for the role of Digital Analyst Intern! About the Company: Backdropsource is a leading global provider of high-quality custom backdrops, banners, and display solutions. We serve customers across multiple countries and are focused on scaling through data-driven marketing, analytics, and digital innovation. Position Overview: We are looking for a detail-oriented and analytical Digital Analyst Intern to support our digital marketing and analytics initiatives. The intern will gain hands-on experience in website analytics, campaign performance tracking, dashboard creation, and data-driven decision-making. Responsibilities of the Intern: Assist in monitoring website performance using Google Analytics 4 (GA4). Support tracking implementation and validation through Google Tag Manager (GTM). Create and maintain dashboards in Looker Studio. Track user behavior, website traffic, and campaign performance. Assist in conversion tracking and event tracking setup. Analyze marketing data and identify trends and insights. Validate data accuracy and investigate reporting discrepancies. Prepare reports and presentations for internal stakeholders. Support documentation of tracking plans and analytics processes. Requirements: Basic understanding of Google Analytics 4 (GA4). Familiarity with Google Tag Manager (GTM). Basic knowledge of Looker Studio. Strong analytical and problem-solving skills. Good understanding of digital marketing metrics and KPIs. Proficiency in Microsoft Excel and Google Sheets. Strong attention to detail and willingness to learn. Pursuing or recently completed a degree in Marketing, Analytics, Statistics, Computer Science, Business Analytics, or a related field. Knowledge of website analytics, UTM tracking, or conversion tracking is a plus. Basic knowledge of SQL is an added advantage. Interest in Digital Analytics, MarTech, and Performance Marketing. What You'll Learn: GA4 implementation and reporting. GTM event tracking. Looker Studio dashboard creation. Conversion tracking and attribution. Marketing analytics and KPI reporting. Data validation and troubleshooting.