Opportunity brief
About Backdropsource
Backdropsource is a fast-growing e-commerce brand specializing in creative display solutions. We are a data-driven organization that relies on analytics to optimize marketing, product performance, and customer experience.
About the Role
Backdropsource is looking for a creative and detail-oriented Content Writer with a strong interest in website content, blog writing, SEO, and digital marketing. The ideal candidate should have excellent written English and the ability to create informative, engaging, and conversion-focused content for different digital platforms.
Key Responsibilities
- Write website content, blogs, landing pages, product descriptions, and category pages.
- Create SEO-friendly content based on keyword research and search intent.
- Research and write informative blogs and long-form content around relevant industry topics.
- Develop engaging and persuasive website copy that supports organic growth and conversions.
- Write and optimise product descriptions and category content for e-commerce.
- Create content for social media, email campaigns, and other digital marketing initiatives.
- Conduct research on industry trends, competitors, audiences, and relevant topics.
- Optimise existing website and blog content for SEO, readability, relevance, and engagement.
- Proofread and edit content to maintain accuracy, grammar, consistency, and brand tone.
- Collaborate with the SEO, marketing, and design teams to develop content for campaigns.
- Suggest new blog topics, website content ideas, and organic growth opportunities.
What You Will Learn
- Website and blog content strategy
- SEO and organic growth
- Keyword research and search intent
- E-commerce content writing
- Product and category page optimisation
- Digital marketing and performance-driven content
- Content planning and brand communication
Required Skills (or Willingness to Learn)
- Excellent written and verbal English communication skills.
- Strong grammar, vocabulary, proofreading, and editing skills.
- Good understanding of content writing and SEO fundamentals.
- Ability to write engaging blogs and website content.
- Strong research and information-gathering skills.
- Ability to write in different tones and for different target audiences.
- Creative mindset with strong attention to detail.
- Willingness to learn SEO, digital marketing, and e-commerce content strategies.
- Familiarity with AI writing and research tools is a plus.