Opportunity brief
ANDi Software Solutions is hiring for Digital Marketing Executive
About the Company
ANDi Software Solutions specializes in providing comprehensive technology and digital solutions to businesses. Our services range from website design and development, customized software, web and mobile applications, to e-commerce solutions and business management software. We also offer robust digital marketing, SEO, email automation, and business automation solutions. Our vision is to deliver tailor-made software and digital solutions that perfectly align with specific business needs, fostering growth and efficiency for our clients.
Responsibilities
The Digital Marketing Executive will be responsible for driving online business growth through various digital channels. Key responsibilities include:
- Search Engine Optimization (SEO): Improving online visibility and organic rankings through keyword research, on-page and off-page optimization, technical SEO coordination, meta data optimization, URL structuring, internal linking, image and content optimization, competitor analysis, backlink building, local SEO, and Google Business Profile optimization. Monitoring Search Console, analyzing keyword rankings and organic traffic, and identifying SEO improvement opportunities are also crucial.
- Content Marketing: Researching content topics, planning blogs and website content, preparing SEO-friendly content briefs, optimizing existing content, analyzing competitor content, identifying content gaps, and developing content strategies to ensure content is useful, relevant, and search-engine friendly.
- Social Media Marketing: Managing and enhancing social media presence across platforms like Facebook, Instagram, LinkedIn, and YouTube. This involves strategy development, content planning, post ideas, campaign execution, hashtag research, competitor and audience analysis, engagement monitoring, and performance reporting.
- Digital Marketing Analytics: Monitoring and analyzing digital marketing performance using tools like Google Analytics, Google Search Console, keyword research tools, and social media analytics. Tracking organic traffic, keyword rankings, website visitors, leads, conversions, social engagement, and backlink growth.
- Lead Generation: Developing organic and digital strategies to generate quality business enquiries through SEO, content marketing, social media, landing pages, business directories, local SEO, and digital campaigns.
- Competitor Analysis: Regularly researching competitors to identify ranking keywords, content strategies, backlink opportunities, social media strategies, website improvements, new marketing opportunities, and industry trends.
- Digital Marketing Strategy: Participating in the development of comprehensive marketing strategies for various businesses and industries, encompassing research, planning, execution, monitoring, analysis, and optimization. A deep understanding of the 'why' behind marketing activities is expected.
Requirements
We are seeking motivated candidates with a strong understanding of Digital Marketing, particularly SEO, social media marketing, and content marketing. Essential skills include keyword research, analytical thinking, good communication, and the ability to research independently and work effectively in a remote environment. Freshers with strong practical knowledge are encouraged to apply, as are candidates with previous experience in SEO, Digital Marketing, Social Media Marketing, Content Marketing, or Lead Generation. Knowledge of tools like Google Analytics, Google Search Console, Google Business Profile, Google Ads, WordPress, Canva, and AI tools for Digital Marketing will be considered an added advantage. The candidate must possess a computer/laptop, reliable internet, and the ability to maintain working schedules with a professional and responsible approach to remote work.