Opportunity brief
Company Profile:
- Roots Innovation Labs is a 7-year-old software startup from Pune and Chennai.
- The company is mentored by Padma Bhushan Shri S. Ramadorai, former TCS CEO.
- The company is scaling its operations from India and the EMEA region to become a global player in Hyper-Automation, ML, AI, NLP, and NLG.
- The company specializes in Information Digitization Technology and SaaS-based platforms that automate business processes and related documents.
- Its technologies include Image, Text & Video Analysis, Pattern Recognition, Web and Windows Recorder-based Application Automation, Citrix Surface Automation, RPA, OCR, NLP, AI, and Machine Learning.
About The Role:
- Roots Innovation Labs is looking for a Marketing Intern with strong expertise in marketing and sales.
Responsibilities:
- Develop product marketing strategies covering pricing, advertising, and product launches.
- Track trends and monitor competition.
- Assist in identifying and qualifying leads through research and digital tools.
- Participate in lead-generation campaigns, including email marketing, webinars, and social media.
- Write engaging content for social media posts, blog articles, webinars, and email campaigns.
- Contribute to marketing assets, including product feature highlights, case studies, and newsletters.
- Assist in branding and promoting AIQoD products across platforms such as Facebook, LinkedIn, Twitter, and Instagram.
- Support digital marketing campaigns to increase brand awareness and product adoption.
- Work closely with sales and other teams to accelerate the sales cycle and implement strategies.
- Manage social media channels such as Twitter, Facebook, and LinkedIn to enhance audience engagement and SEO.
- Communicate with target audiences and build customer relationships.
- Gather customer feedback and share it with product teams to improve user satisfaction.