Opportunity brief
About Accesco Living:
Accesco Living is an intelligent circular commerce ecosystem where groceries, food, and household intelligence come together to create a smarter and more connected living experience. As we continue to build our digital presence and expand our brand ecosystem, we are looking for creative and analytical individuals who can help us stay ahead of social media trends and evolving consumer interests.
Role Summary
The Public Relations and Outreach Executive will build positive relationships with media, partners, community groups, and other external stakeholders. The role will help raise awareness of the organisation, communicate its work clearly, and identify opportunities for collaboration.
Key Responsibilities
- Develop and maintain relationships with journalists, media outlets, community organisations, institutions, and potential partners.
- Draft press releases, media pitches, announcements, newsletters, website copy, and other communications.
- Coordinate media interviews, briefings, events, partnership meetings, and outreach campaigns.
- Identify relevant media coverage, events, speaking opportunities, and partnership prospects.
- Support the organisation's public relations and communications plans across online and offline channels.
- Coordinate with internal teams to gather accurate information, stories, updates, and approvals.
- Monitor media coverage and public feedback, and prepare brief reports on outreach activity and results.
- Maintain organised records of media contacts, partner organisations, communications, and follow-up actions.
- Ensure all external communications are accurate, timely, consistent with the organisation's tone, and approved by the appropriate people.
- Support responses to media or public enquiries and escalate sensitive issues to the manager.
Requirements
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, English, or a related field; equivalent experience may be considered.
- Strong writing, editing, speaking, and interpersonal skills.
- Ability to build professional relationships and communicate with different audiences.
- Good organisation and follow-through, including managing multiple deadlines and keeping clear records.
- Familiarity with social media, digital communications, and basic media relations.