Opportunity brief
Job Title: Business Development Executive
Location: Remote
Company: 99Yellow/ EezyHR (HR Services Firm)
About Us
We are a fast-growing HR services company offering two core business models:
- Recruitment Services (99Yellow) – with a strong focus on leadership hiring
- Fractional HR Services (EezyHR) – allowing early-stage startups to outsource their entire HR function to us
About 99Yellow
At 99Yellow, we are not just a recruitment firm — we are a specialised talent partner for startups, scale-ups, and large family-owned businesses that need to hire the right people quickly and efficiently.
With 15+ years of combined experience across multiple industries (technology, consumer brands, manufacturing, D2C, ed-tech, real estate, and services), our team understands that every organisation — whether a startup or a legacy family business — has unique hiring challenges.
We help companies hire:
- Tech & product talent
- Non-tech roles (sales, marketing, operations, supply chain, HR, finance, CX)
- Leadership roles (CXO, VP, Director)
- Specialised talent for rapidly scaling teams
About EezyHR
EezyHR is our fractional HR model designed exclusively for startups.
Instead of founders spending hours managing HR operations, policies, hiring processes, onboarding, and culture-building, EezyHR allows you to outsource your HR function to a team of experienced HR leaders.
With EezyHR, startups get:
- End-to-end HR handling (policies, payroll coordination, onboarding, exit, compliance)
- Talent management, performance systems, OKRs, culture-building
- Support of seasoned HR professionals at a fraction of the cost of hiring a full-time HR head
- Freed-up founder bandwidth to focus on product, customers, and growth
It is the perfect model for early-stage and growth-stage startups that need strong HR systems but are not ready to hire a full in-house HR team.
About the Founder
Shikha with a Bachelors in Computer Science and Masters in HR from University of Minnesota, USA brings a powerful combination of technology, HR, and leadership experience. With over 10 years leading HR for high-growth companies, she has worked with:
- boAt (raised $100M from Bertelsmann)
- Emeritus (Sequoia-funded, global unicorn)
- Grabhouse (Series B, Sequoia-funded)
Her experience across both startups and structured organisations gives her insight into hiring and HR needs across various industries and business models.
LinkedIn: https://www.linkedin.com/in/hrshikha/
Website: https://www.99yellow.com/
Key Responsibilities
Lead Generation & Prospecting
- Generate high-quality leads for both business units:
- Identify and target early-stage startups, growing SMEs, Large Family Businesses and tech-enabled businesses.
- Actively use LinkedIn, founder communities, HR/Startup forums, WhatsApp groups, and other digital channels to source prospects.
- Build a strong pipeline through consistent outreach and nurturing.
End-to-End BD Ownership
- Conduct cold outreach and initiate conversations with founders, HR heads, CXOs, and decision makers.
- Pitch 99Yellow's services effectively and confidently.
- Schedule and conduct intro calls, discovery discussions, and follow-ups.
- Share proposals, track responses, and close deals.
- Maintain update sheets with lead status and conversions.
- Collaborate with internal HR and recruitment teams for smooth handoff after client onboarding.
Requirements
- 1-5 years of experience in Business Development, Sales, or Client Acquisition (HR services experience is a plus)
- Strong communication and interpersonal skills
- Comfortable with structured outreach, cold messaging, and follow-ups
- Ability to pitch confidently and explain HR services clearly
- Organized, disciplined, and target-driven
- Familiarity with LinkedIn outreach tools (optional but preferred)
What We Offer
- Flexible, completely remote
- Monthly fixed pay + attractive incentives per closed client
- Opportunity to work closely with the founder and senior leadership
- Fast-paced learning environment in the HR tech and services space
